Nestlé Cereals x Paralympics GB - Road to the Paralympics
In 2021 we were approached by Nestlé's Cereal Partners to produce 4 documentaries, and a slate of social content, about British Para-athletes about their journey to the Tokyo Paralympics. Due to the COVID-19 lockdowns, these were directed both remotely and in-person.
Deliverables: (See below)
. 4x branded documentaries (see the other 3 below)
. 4x sports challenge videos
. 16x social CTAs (1:1, 4:5, 9:16)
. 1x Animated key visuals (1:1, 4:5, 9:16)
Athlete Vs. Athlete Challenge Videos
12s Cut-downs for paid social
Animated Key Visual